the more you know

An ellipsis (specifically, an anapodoton) representing the first part of a comparative correlative construction. Popularized by The More You Know (1989–present), an NBCUniversal series of public service announcements that features educational messages. The phrase's association with the emoji 🌠 is inspired by the graphics that accompany the phrase in that series. Collocations such as the more you know, the better [X] long predate the PSA series, but the more you know as an anapodoton seems not to predate it.

the more you know

1. (often humorous) Used to imply that a piece of information that otherwise seems trivial or uninteresting might represent valuable knowledge.
   • 2016 April 25, Jessica Radloff, “Dancing With the Stars 2016 Famous Dances Week Recap: Doug Flutie and Karina Smirnoff Are Eliminated”, in Glamour‎^[1]:

     The more you know: Give birthday boy Len Goodman a Mirrorball-trophy-inspired cake, and he'll dish out 9's and 10's on Dancing With the Stars! Yes, this week was quite a change after last week's head-scratching episode—and all is happy again in the ballroom.

   • 2019 June 2, Kayleigh Roberts, “The Royal Family Celebrates Queen Elizabeth's Coronation Anniversary on Instagram”, in Marie Claire‎^[2]:

     Fun fact: Elizabeth became the longest-reigning British monarch in history in 2017 when she passed the record previously held by Queen Victoria, who ruled for 63 years, from 1837 to 1901. George III, the longest-reigning man on the list, comes in third overall with 59 years on the throne—the more you know, right?).

   • 2023 August 21, Jennifer Savin, “Everything an expert wants you to know about sea kelp”, in Cosmopolitan‎^[3]:

     While you may not have heard of it, sea kelp has been eaten and used medicinally for hundreds of years in various forms. Some sea kelp by-products are even a common ingredient in ice cream, salad dressings and chocolate milk. The more you know, eh?

   • 2024 August 20, Mehera Bonner, “Zoë Kravitz and Channing Tatum’s 3-Year Relationship Timeline: a Retrospective”, in Cosmopolitan‎^[4], archived from the original on 7 October 2024:

     Zoë [Kravitz] posts a rare pic of the couple on Instagram alongside the caption, “#BLINKTWICE in theaters august 23rd 🌴.” A lil refresher that Blink Twice is the actor’s highly anticipated upcoming directorial debut, which was renamed after initially being called Pussy Island. The more you know!

• In informal Internet discourse, sometimes followed by the emoji 🌠.

• the more you know, the higher you go