strapline

English

Alternative forms

Etymology

From strap +‎ line.

Noun

strapline (plural straplines)

  1. (journalism) A secondary heading or headline, especially one printed above another.
    Hypernym: headline (sometimes coordinate)
    Coordinate terms: deck, subheadline, tagline
  2. (British) A memorable slogan attached to a commercial brand.
    Synonym: tagline
    • 2016 December 14, Michael Hann, “'Fashwave': synth music co-opted by the far right”, in The Guardian‎[1], archived from the original on 25 July 2018:
      On Tuesday, Buzzfeed published a long piece by Reggie Ugwu, looking at how a variant of instrumental electronic music had become the favoured soundtrack of the “alt-right”, the US-based far-right movement. Within hours, a website whose strapline declares it is “destroying Jewish tyranny” had picked up on the piece.

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