business-to-consumer
English
Adjective
business
-
to
-
consumer
(
not comparable
)
Selling
products
directly to
customers
,
bypassing
any
third-party
retailers
,
wholesalers
, or any other
middlemen
.
Alternative forms
abbreviations
B2C
BTC
Synonyms
D2C
direct-to-consumer
DTC
Derived terms
B2C
BTC
Related terms
B2B
BTB
business-to-business
See also
retail