Groupe SEB

SEB S.A. or better known as Groupe SEB (Société d'Emboutissage de Bourgogne) is a large French consortium that produces small appliances, and it is the world's largest manufacturer of cookware. Notable brand names associated with Groupe SEB include All-Clad, IMUSA, Krups, Moulinex, Rowenta, Tefal (including OBH Nordica), Mirro and WMF Group. According to the Groupe SEB website, they have faced considerable competition from low-price Chinese competitors, but have managed to maintain a constant sales level. A large proportion of their product lines are now manufactured in China. Its headquarters are in Ecully, a Lyon suburb.